Set the scene
Use photography, positioning and a direct journey to lead with the home’s scale, history and setting.
CASE STUDY — LEWES, EAST SUSSEX
A landmark
made its own.
Undercliffe House is a Grade II-listed neo-Gothic home, built in 1865. Arthur Grace developed a destination hospitality proposition around the architecture, its setting and the experience of staying somewhere genuinely singular.
5 bedrooms · 3,300+ sq ft2.2 acres · Built 1865
THE OPPORTUNITY
Character is the
starting point.
Undercliffe has the elements that cannot be replicated: a neo-Gothic silhouette, tower views, grand interiors and private grounds in Lewes. The work was to turn those qualities into a clear, contemporary hospitality proposition while respecting what made the house special in the first place.
Undercliffe
House
House
THE BRAND BUILD
From house
to hospitality brand.
Arthur Grace created a dedicated Undercliffe House identity and direct digital presence—bringing together a website, gallery and booking journey with premium messaging shaped for the property itself.
The brand gives the house a considered voice beyond a listing: a destination for short stays, celebrations, corporate time away, photoshoots and film productions.
THE EXPERIENCE
More than a
place to stay.
Build the proposition
Position the house for destination stays and occasions where privacy, experience and character matter.
Operate the detail
Stay close to presentation, guest experience and the small decisions that protect the brand every day.
“The goal was not to make Undercliffe look like every other luxury stay. It was to make its character impossible to miss.”
THE WIDER PLATFORM
Exceptional assets
need exceptional care.
Undercliffe shows how Arthur Grace combines property, brand and operations to create a more valuable experience around a distinctive asset.
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